Elise Nye — our social media strategist — picks out two totally opposite TikTok style trends (cozy Coastal Grandma and edgy Avant Apocalypse) and breaks down how to create looks for each without buying a single new piece of clothing.

Microtrends come and go in less time than standard shipping. How does one keep up without overconsuming? Social media strategist and vintage reseller Elise Nye and Design Director Haley Burson show us how by styling three looks using pieces from Haley’s existing wardrobe — no purchase necessary!

In writing this essay, I uncovered a history of self-loathing and reliance on external validation. Now I use mindfulness to explore my true personal style — and accept myself in the process.

Can we enjoy looking cool without environmental guilt?! A solution might already be here: digital fashion!

How do Pantone colors impact the way we consume? We have to examine our ability to be conditioned to like and to want, and how color trends fuel unnecessary consumption.

Now that the earliest Juicy pieces are crossing the twenty-year mark, they can officially fly under the banners of “vintage” and “nostalgia.” Can the brand garner another phase of cache and genuinely find a new audience?